Mark Pauly and fellow Penn professors have published a book titled "Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation,” which explores importing both scientific knowledge and business acumen for launching scientific discovery into a billion dollar market. The book has its origins in the Roy and Diana Vagelos Program in Life Science and Management (LSM), a dual-degree offering by the School of Arts and Sciences and the Wharton School. Read more about the book in a Penn news article here.